Jack Daniel’s Tennessee Honey
Jack Daniel’s is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery (currently owned by the Brown-Forman Corporation). In the advertising and upon their website, the company highlights the fact that Jack Daniels Whiskey undergoes a filtering process (not typically used by bourbon producers) known as The Lincoln County Process. This Process involves filtering the whiskey through a column of charcoal (or steeping the whiskey in charcoal chips) to remove unwanted flavors and contaminants prior to cask aging.
The Jack Daniel’s Distillery produces its own charcoal pellets for the Lincoln County Process from sugar maple timbers. These charcoal pellets are packed into 10-foot (3.0 m) vats, where they are used to remove the impurities from the distilled Jack Daniel’s whiskey. Jack Daniels Tennessee Honey represents a blending of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur produced by Jack Daniel’s. This liqueur is apparently made from real honey.
Honey liqueurs have been popping up everywhere lately. Much like the sweet tea vodka craze, and exotic rum infusions craze, whiskey was bound to have its “moment”. It’s a copycat world out there and so with Wild Turkey, Evan Williams, and even Seagrams Canadian pushing out a Honey liqueur, it was only a matter of time before Jack Daniels got in the game.
I’ll admit I’m not the biggest fan of the offers from Wild Turkey OR Evan Williams, mostly because they come across as a bottle of honey that someone dropped a bit of whiskey into. They both work well in the right mixed drinks but sip them individually and it becomes too sweet for my blood. Knowing that I figured it was time to try this bottle of JD that’s been sitting on the shelf for literally 3 months. Given that this is JD’s first new product since 1995, I figured it is worth checking out.
First Impression: I love the bottle artwork. They take the original Jack Daniels label and change its colors from Black/White to a Gold/Tan combination that to me reminds me of a bottle of honey you would find at the grocery. In addition, they replace the trademark “No.7” imprint on the front of the bottle and replace it with an image of a bee. The marketing major in me takes over sometimes when I’m looking at this bottle so sorry if you’re not impressed.
Simply put, THIS is how honey whiskey should be done, unless, of course, you’re one of that whiskey faithful who believes that you should never put anything in whiskey besides ice. In that case, I’m sorry to have offended you but this is damn good. Not TOO sweet, yet still strong enough to pack on a buzz (70 Proof), and most importantly the essence of the whiskey flavor is not lost in the honey addition.
This is definitely one that I like to call “sneaky-good” because even at 70 proof it has almost NO burn. While this will no doubt be a favorite on its own, It’s great with mixers as well. Below are a few cocktail suggestions for you to try, nothing too exotic because honestly, I think the simpler the better for this one.