Jack Daniel’s Old No. 7 Tennessee Whiskey
Jack Daniel’s Old No. 7 is a legendary Tennessee whiskey. That’s right, whiskey, not bourbon. They filter the spirit through 10 feet of sugar maple charcoal, which gives it a mellow yet slightly smoky character. That is why Jack Daniel calls its product Tennessee whiskey.
Jack Daniel’s Old No. 7 Tennessee Whiskey for Rock n’ Roll Children
Jack Daniel’s Old No. 7 is iconic, especially in the rock n’ roll community. Musicians like Slash from Guns ‘N’ Roses and the late Motörhead frontman “Lemmy” Kilmister have helped JD achieve it’s as a whiskey for rockers. Which it actually is because of its harsh palate. My first JD experience came as a teenager because I’d seen my favorite guitarist (Slash) hold a bottle of Jack so many times. Eventually, I got to taste this Tennessee whiskey, just to discover that this is no dram for the inexperienced drinker. Did you know that you can call Jack and Coke Lemmy nowadays?
A little bit about the skyrocketing success of Jack Daniel’s whiskey: in 1942 a supply shortage made Old No. 7 hard to find, which made high demand. In 1944 during WWII built a peak, so that the is had to cease production for getting resources.
1947 marks a very important year for the brand. That’s when Jackie Gleason introduced Frank Sinatra to Jack Daniel’s Tennessee Whiskey in a New York City bar. This start of a new friendship between Frank and Jack lifted the brand to a whole new level. Sinatra helped the brand to rise into a household name – top-selling American whiskey in the world. Jack Daniel’s has made more than one special edition in honor of Ol’ Blue Eyes, Sinatra Select is the latest.
I know what you are thinking here… Jack Daniel’s is a black and white label, what parallel universe is this from? Well, that’s what I thought also. But there was a time when the famous Tennessee whiskey looked like this.
This new bottling of Jack Daniel’s goes back to the design of the early 1900s, before 1904 to be more precise, with a green label and lots of old-time fonts. The liquid, though is upped to 43% from the standard 40%, isn’t meant to replicate 1900s Jack – it is a novelty, as is the label design only.
The color is medium amber. On the nose, there’s a real burst of black licorice, with thick malt, black pepper, and a sour-beer note. Big oak. Slathered with vanilla. Thick caramel. Water brings out sourdough and pine needles. Typical Jack but amped up.
I get why Jack Daniel’s Old No. 7 is so popular. It’s not just a whiskey, it’s a symbol of rebellious freedom and doing things your own way. It’s as American as apple pie and has a very staunch division of fans and haters that’s all it’s own. It’s also a well-oiled garage rock band of flavors that make it accessible for folks to drink and enjoy with their friends without breaking the bank. It’s very easy to see why this is a daily drinker for many Americans.
As a brand, Jack daniel has been around since 1875 and strangely enough, it exists in a dry county which means that JD can be distilled there, but it can’t be consumed there so when taking a tour of the distillery the tasting at the end has to take place in the next county over. Another interesting tidbit is that like all Tennessee Whiskey Jack Daniels is technically bourbon.
Jack Daniels meets all of the requirements to be a bourbon but they add one more step to the process involving sugar maple charcoal called the Lincoln County Process. During this process, the raw distillate (called new make) gets filtered through sugar maple charcoal or seeped with sugar maple charcoal chips prior to aging. This is what gives most Tennessee whiskeys their unique flavor profile and might be why they go so well with BBQ.