The past decade 

Several new expressions have appeared over the years, including Paradis Imperial in 2011. Described as a “jewel in the Hennessy collection”, it is said that from any given harvest, the average number of Eaux-de-vie with the potential to one day join this blend is only 10 out of 10,000.

And the maths fans among us will realize that in 2020, XO celebrated its 150-year anniversary. In true Cognac style, that meant doing something pretty special with the bottle. Enter famous architect Frank Gehry, who reinterpreted the bottle to create something in his own unconventional aesthetic. Yours for just £15,000!

O.F.C. 1994 25 YEAR BOURBON // 750 ML

New creations and core expressions have contributed to the export success enjoyed by the early Hennessy family members and according to industry magazine Drinks International’s annual Millionaire Club, Hennessy dwarfs the other Cognac houses, with volumes at 8 million cases in 2019. Its nearest rival, Martell, was at 2.6 million.

NBA connections

In 2021, the Hennessy brand became the NBA’s first-ever global spirits partner, and Julie Nollet, Hennessy global CMO said of the partnership: “We represent global communities, and this partnership empowers us to support a game and culture that brings people together through entertainment and camaraderie despite the current challenges faced by fans around the world.”

Besides sporting partnerships, most recent launches include Master Blender’s Selection N°4, which rolled out this month. The Cognac is the fourth in a limited-edition series and the latest creation from the current Hennessy master blender Renaud Fillioux de Gironde. “When creating this blend, I was inspired by the contrast of a ‘thermal shock,’” explains Fillioux de Gironde. “Going from feeling one’s smallness in such a wide-open space to being inside, passing from daylight to the darkness of night, from solitude of the forest, being completely exposed to the elements in nature, to an environment of complete comfort and cozy abandon surrounded by friends.” Blimey, sounds a bit like the orienteering day at MoM towers. Thank god for Google maps.

Hennessy Pure White Cognac, 70cl

For now, we leave the Hennessy and Fillioux dynasty, at a mere 256 years old. Who knows what the next 256 years will hold…? Presumably, more Cognac